WELLA TRENDVISION

One of the leading Costa Rican High-end event production companies, D-Mentes, managed the production of Wella’s TrendVision events in Costa Rica.

It was a huge undertaking, and they were kind enough to ask MediaLAB (The company I co-owned at the time) to handle the generation of Branded Graphics, Live Multicam closed-circuit, ISO recording, and Edit of a Summary. 

Wella, being a top global brand, has a pretty well-defined set of visual guidelines. However, we needed to recreate most of the animated brand assets to be able to gain additional flexibility when it came to satisfying the event’s needs.

I was personally in charge of creating the majority of the graphics. For both the on-stage and off-stage video branding. Our team also handled live graphics playout throughout the event.

The Motion Graphics were created using Adobe After Effects, Photoshop and Illustrator.