COSTA RICA REGGAE

Animated Brand Identities are always exciting projects to undertake. You need to get every element right to be able to reach your target audience with the right set of feelings.

In this case, long-time friend Reinaldo Venegas asked me to create a set of assets he could use when he went out to interview A-list reggae artists in the back-stage. 

For this test, I went on one-man-band mode and filmed, sound recorded and edited the piece. 

I Animated his existing logo, in a way that would emulate the tone set by leading brands in the reggae music space.

I also created a set of Lower-Third templates and a bug which went along nicely with the overall look.